Step by step, we broke up the business vision into manageable chunks.  When Trezelle approached me, she already knew exactly who her dream client was, and she knew what story she wanted to tell: we needed to create something that would appeal to eco-conscious moms in the capital region.  We chose natural greens instead of the previously-utilized lime to soothe the eye, create a luxurious feel, and honor nature.  Pink adds a touch of floral femininity.  The bee represents a queen in her hive: Trezelle creates a sense of community with each client she works with.  

After a few clarity sessions, we honed in on more select services that complement what her audience really needed, and separated decluttering from cleaning to make booking easier.  With clearer services and a new brand identity, Trezelle can now price her work competitively and strategically.  Finally, we created a checklist of services for both internal and external structure, eliminating confusion between employees and ensuring clients sign off on services at the end of each project.