Real talk, I don't believe in creating a logo on its own, and you shouldn’t either. Unless you’re just starting out and need a quick fix, it’s irresponsible to invest in design without strategy.  I take a holistic look at a brand's identity and create the visuals and logo only after extensive research has been done. That way I can confidently create the logo, knowing it'll stand the test of time. Plus, you gain clarity on how to position and market yourself within your business: it’s a win-win all around.  If you’re on a tight budget and just need a pretty face, I can send some recommendations your way of talented designers who may be able to accommodate your needs!

Once we’ve created your brand identity together, you can hire me on retainer for smaller projects! If I am not the one who created your brand identity, the short answer is no.   I cannot work with existing brand guidelines that I did not create.  I’ll be able to make the most impact on your business and serve you more by developing a wholly custom identity from scratch. When we attempt to piece together the old with the new, your brand might seem fractured and unprofessional. If you are simply looking for an advertisement without branding, you would have better luck looking specifically for a designer with a focus on production work. Developing a relationship with a production designer for these ongoing needs would be your next step.

You'll have two editing revisions with a feedback form in between each round. During each round you'll have 72 hours to request any changes. After onboarding I’ll be sending over an informational packet about how to look at design constructively, so you’ll be fully equipped to be as thorough as possible. After the 72 hour mark of the second revision round, all edits will be charged at a rate of $100 per hour. Don’t let this be a source of anxiety, though! We’ll be working closely together through the whole process and each decision I make for your brand will be backed by strategy and psychology.

No worries, it happens more often than you’d expect.  We can always discuss what else needs to be done and find a way to add it to the existing project. If we’re at the end of our branding process and you realize there’s so much more to be done, you can hire me on retainer. Retainer clients get priority booking when monthly slots open up!

Sure can! Some clients already have trusted print vendors in mind and simply need print-ready files they can take to them. For those clients that don’t have a print vendor yet, I can manage the entire printing process for you. That includes recommending vendors, obtaining quotes and seeing your project through to the finish. In this case, I’ll add a small print management fee to the project. You’ll pay the printer’s bill separately, which saves you money since you won’t incur mark-up charges, and you’ll have a relationship established with the printer for future printing.

I love when clients have brand guidelines in place already, because it gives me a great frame of reference for your current positioning.  With that said, we’ll take those old guidelines and use them to inform a new identity: I’ll be able to make the most impact on your business and serve you more by developing a wholly custom identity from scratch. Your old branding is very likely keeping you from where you should be now. Let’s talk about the aspects of your current brand guidelines that you love and work them into your new identity. Having an idea of what you want from what you already have is not a bad thing, but my job is to help you evolve into a better version of yourself within your brand and allow you to cast aside what is no longer serving you. If you have just a few tweaks you want made, I suggest going back to your original designer!

I partner with Rachel Schardt Design for all web design projects!  We work directly with one another and stay in constant communication, and can even package our services together, so if you’re looking for web design just mark that on your inquiry form and your proposal will include her services as well.  You’re in great hands with her.

Your brand’s identity is dependent on how you fill out the homework and how we interact in meetings. More important than that, I want you to love it! Branding projects take awhile, there’s no denying that, but I’ll require reciprocative feedback as I’ll be readily accessible to you. In order to make your brand come to life, open communication is necessary for this partnership to be a good fit.

The visual identity of your brand needs to be in line with the rest of your brand, and often when you try to take charge of the look, it just doesn’t mesh.  I’d love to know what you have in mind, but I also need you to be open to other possibilities.  You’re hiring an expert for a reason, so trust my vision for you!

Yes! Payment plans are catered to your project and your needs.  Your proposal will offer you a few options.

No. ♡