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WHIMSICAL
PLAYFUL
FAMILY-FRIENDLY
EASTERN
NOODLEY

Namazu Noodle Bar

Color Palette

Namazu, the giant chaotic catfish under Japan's islands, loves to be in the spotlight.  A notorious earthquake-causer and general mischief-maker, Namazu swims at the forefront of the prospective ramen bar in upstate New York.

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The Big Problem:

The Namazu Noodle Bar hopes to introduce some unexpected Japanese flavors to a town that already has four sushi restaurants.  With that said, the concern of standing out is minor in comparison to the bigger issue at hand: funding.  A young couple from upstate New York conjured the idea of Namazu Noodle Bar back in 2018, and when they came to me they were finally ready to see it come to fruition.  To pitch investors, they needed a solid business plan.

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As part of the business plan, we determined pricing, market, identity and beyond, and used this information to develop a family-friendly branding suite that included a mascot.  By illustrating each bowl on the menu, we are showcasing each ingredient and assisting customers with a visual aid who may not be accustomed to the cuisine.  In order to make the restaurant a sensory experience, we infused it with colorful illustrations and patterns.  Finally, we devised a 12 month plan, divided into 90-day action steps, from funding to launch.

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The Result:

 

“We feel like our baby is finally coming to life.  I don’t know how we ever would’ve made this happen without Bianca’s help.”

 

“I’ve had this dream swimming in my head for years now, but I never thought I’d ever be able to make it a reality.  I can see my dreams coming true right before my eyes.”

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